Sony Store
2019 - Westfield Parramatta
With a concept brief to inject a new customer focused approach to their retail fit outs, Infocus Design took on the challenge for Sony and examined how to best present a well known and loved electronics brand in a retail space. Sony’s presence in Westfield was limited to a small kiosk however, with a growing range of premium consumer electrics they could see that a larger permanent space was required. Infocus Design injected a level of sophistication that had been missing from Sony’s existing POS displays. Material selection, lighting, seamless security and a focus on the final details resulted in a display concept that reflected Sony’s premium status. Infocus’ design was so well received it was adopted in Sony’s other retail stores.