YSL - LIBRE Pop-Up Store
2022 - Westfield Parramatta
Recently Infocus Design created a bespoke pop up for Yves Saint Laurent Beauty to promote their LIBRE perfume - the fragrance of a confident, unapologetic & charismatic woman living her freedom as the ultimate luxury. The floral lavender fragrance incorporates a twist of saffron accord from the YSL Ourika Community Gardens i Morocco, and was the perfect scent to capture the start of Spring in Australia.
Taking centre stage at Westfield Parramatta, this bold pop up display reflected the ultimate luxury of the LIBRE fragrance with a mixture of black and white marble with gold highlights throughout. The space included a dynamic LED reception backdrop, a giant YSL perfume bottle and a Make It Yours personalisation counter.
Infocus Design worked on the adaptation of an international design concept, designed and built custom joinery and furniture, and took care of all logistics and on-site requirements. This large pop up was successfully installed overnight, outside of centre trading hours.