Alcon - RANZCO
2022 - Brisbane
DESIGN | CONSTRUCT | IMPLEMENT | EXPERIENCE
Alcon is the global leader in eye care, dedicated to helping people see brilliantly. With an over 75-year heritage, they are the largest eye care device company in the world.
Infocus Design took on the task to develop this design with the concept of 'The Awe in Everyday, Connecting with Nature, Connecting with One Another.' which reinforces Alcon's belief of 'When people see better, they live better', showcasing the latest and greatest in the industry while also creating a cohesive synergy in the exhibition space.
Infocus Design achieved this by utilising the entire space with zones created for the Alcon Vision Suite, product display and demonstrations, an interactive touch screen education table, virtual reality zones, even a live broadcasting studio discreetly positioned behind an eye-catching 6 meter wide curved lightbox wall. All tied together by neat way finding floor graphics to bring together Alcon's Surgical Flow and custom content created for the large rigged LED displays.
The overall design, layout and interaction points proved a highly successful outcome for the team at Alcon.